PEAK PERFORMANCE PLAYBOOK
Grow Production, Drive Retention, Increase Your ROI
What if your existing training calendar finally delivered the ROI you expect, especially for your mid to high producers? Without changing what you’re offering, picture your agents not just receiving information, yet actively internalizing and applying it, taking decisive action, proactively mastering essential skills and finally building the habits of peak performance. This isn't about more training; it's about more impact from the training you already provide, directly translating to higher retention and significant revenue growth.
It's Not Your Training Calendar That's the Problem...
The challenge most offices face isn't a lack of training resources; it’s the difficulty in ensuring agents actually internalize, apply, and act on that training, to drive their individual productivity resulting in more deals closed.
You invest time, resources, and expertise into equipping your agents, but how much of it truly sticks? How often do you see your extensive training fail to translate into consistent action and tangible results? The reality for many, is a frustrating gap between the training provided & resources utilized, to the actual implementation & results from the agents. They attend sessions, yet they refuse to take action on what they’ve learned, they don’t become accountable, habits and behaviors don't change, and the expected ROI simply doesn't materialize. This disconnect leaves you wondering how to bridge the gap between training delivery and tangible revenue growth.
SEE IF THIS SOUNDS FAMILIAR...
Instead of seeing your training calendar become a rapid accelerator, you’re experiencing:
✔ The Exasperating Gap Between the High-Level of Training and the Low-Increase of Production
✔ Agent Inaction and Lack of Accountability – Behaviors Simply Aren’t Changing
✔ Wasted Resources in Time & Expertise, Leading to Frustratingly Low Return-on-Investment
✔ Agent’s Simply Unwilling to Internalize & Apply – They Continue to Just “Wing It”
✔ Unrealized Revenue Gains and Constant Retention Issues Because Productivity Isn’t Growing
✔ Lack of Clarity on How to Bridge the Gap and Actually Solve the Issues
After two decades of starting, leading or operating nine different real estate offices, with over 2,000 combined agents, plus building two large sales teams with super high per-agent productivity, as well as leading a regional division that oversaw the performance of 28 offices, and 5,000 combined agents, TRUST ME, I know exactly what all this feels like!
Like for most leaders in the industry, I was beating my head against the wall over this challenge for years. Ironically, it wasn’t until I stepped away from day-to-day leadership in the industry, and spent 18 months pouring through research and analysis of the issue, exploring case-studies both within and outside of the industry, and going deep into mastering the implementation of performance psychology, that it finally all made sense.
Here’s what I found:
It’s not your training calendar and offerings that are the problem – The truth is, the real estate industry has some of the most robust and powerful training curriculums of any industry in the world, spending billions and billions of dollars in annual education expenditures.
No, the problem isn’t the quality of the training… the problem is that the training is being utilized without the agents first having the proper development and internalization into the critical habits, mindsets and behaviors of high performance.
In other words, most offices are trying to build the Taj Mahal on a rocky, uneven and overly sparse foundation. At the end of the day, you can utilize the most expensive and cutting-edge resources and tools, yet it’ll never stand on its own.
Finally… I cracked the code on how to solve the foundational issue. When I observed the very highest level of performers, both within and outside of the industry, they all shared Eight Key Principles & Behaviors, and that’s what separates them from mediocre performers.
But, here’s where my research truly blew me away...
These Eight Key Principles & Behaviors can actually be learned, adopted and even mastered by anyone, regardless of background, experience or even overall aptitude. In fact, what I discovered is that while these principles can be consciously or unconsciously learned, based on the environment, there isn’t any evidence that these traits are present at birth, and therefore they can be embraced and integrated by anyone who is exposed to them.
Here's What the Peak Performance Playbook Covers:
I deconstructed each of these Eight Principles & Behaviors, and then structured and packaged them into easy-to-implement modules, designed specifically for driving rapid behavior, habit and mindset re-programming, and addressing the common obstacles and setbacks that mid-level to high-producing real estate agents are most likely to experience as they grow to Peak Performance:
- The Eight Key Mindset Principles of the Most Successful Salespeople & Entrepreneurs
- The Specific Type of Actions that Lead to Exponential Results vs. Stagnation & Frustration
- The Seven-Step Process that Directly Leads to World-Class Performance
- The ‘5D Discipline’ that Develops Focused Deliberateness in Your Daily Actions
- How to Determine Your BEST NEXT STEP, Based on Where You Want to End Up
- How to Use the ‘Apollo Rocket’ Strategy to Stay on Course over the Long-Term
- How to Discover what You ACTUALLY Want, and What Will Cause it to Happen
THE BENEFITS
Of Integrating the Peak Performance Playbook:
✔ Increased Return on Investment (ROI) from Existing Training: Training efforts become more effective, directly leading to healthier financial outcomes and better utilization of resources.
✔ Improved Agent Productivity: By focusing on internalization, application, and action, agents become more efficient and successful in their daily tasks and deal closing.
✔ Higher Agent Retention: When agents experience greater success and feel more equipped, they make a deeper connection to the value of the office, and stay for the long-term.
✔ Agents Taking Ownership and Becoming Accountable: The habit building and mindset shifts lead agents to be more proactive and take responsibility for their own performance.
✔ Consistent Action and Tangible Results: The program bridges the gap between learning and doing, ensuring that training translates into observable and measurable outcomes.
✔ A More Productive and Engaged Agent Pool: Agents who are actively internalizing and applying their training, are more engaged and contribute more positively to the office culture.
BOOK A CONSULTATION CALLHere's What People Are Saying...
The Peak Performance Playbook utilizes the tenets of peak-performance psychology,
helping agents gain clarity on their long-term vision, overcome the blocks that prevent or limit the action they initiate, and introduces them to the “Start to World-Class” framework, which develops resiliency and perseverance. Due to the depth of the content and the participative nature of the course, it can only be taught in-person.
THE BONUSES! In addition to the cutting-edge course curriculum, your team will also receive:
✔ A Customizable and Downloadable Course Guide with Actionable Exercises (No printing expense is required of the office)
✔ Access to Exclusive Virtual Training to Continue Their Pursuit of Peak Performance
✔ Three Guided Exercises to Give Them Clarity on Their Business & Their Life
✔ Access to Free Online Resources to Stay Focused, Inspired & On-Track to Their Vision
Your Training Value Should Add Real Revenue, Not Feel Like a Constant Burden
Imagine seeing your training investments finally yield the significant ROI you've always expected, without the disruption of changing your current programs. What if your agents didn't just passively receive information, but actively internalized it, applied it with confidence, and built the very habits that drive peak performance and consistent results?
This isn't about adding more classes and offerings...
It's about unlocking the untapped potential within the training you already provide. Picture a future where the frustration of wasted resources and the gap between learning and action vanish, replaced by highly productive agents who are not only closing more deals, but are also more likely to stay with your office, directly fueling significant revenue growth. If you're ready to move beyond the limitations of training that doesn't stick and finally see your investment translate into tangible success, this is the the key to transforming your existing training into a powerful engine for growth and retention. This is the power of Peak Performance Playbook.
About Matthew:
Matthew Sutter is a high-performance human behavior expert who demonstrates to entrepreneurs how to integrate critical leverage resources and decision-making systemization, to create faster results with more time efficiency. Having shared event stages with the likes of John Maxwell, Dave Ramsey, Jay Baer, Gary Keller and others, Matthew is well known for his high-energy, thought-provoking, funny and engaging speaking style that leaves audiences both captivated and inspired. He has been a highly-sought out keynote speaker at numerous professional national and international events, and at educational institutions such as the University of Texas at Austin.
Combining his experiences building eight different companies, including an 8-figure revenue business, along with consulting, coaching or training entrepreneurs doing over $5 Billion in cumulative annual sales volume, Matthew brings a wealth of knowledge around the struggles and thrills of the entrepreneurial pursuit. Matthew specializes in the areas of high-performance, life design management and cognitive realignment to unlock the key secrets of un-limiting an individual’s potential, and coaching them to build a life & business on their terms.
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