THE COMPETITIVE EDGE

How to Triple Your Income, Impact, and Influence
in a Market That's Leaving Others Behind

Most of Us Got into Real Estate....

To create a life of FREEDOM, INDEPENDENCE and LASTING WEALTH.

But lately, that vision feels like it’s slipping away for many of us.

The truth is, it feels like a constant emotional roller coaster. For every two steps forward, it's followed by a massive step back. Time no longer feels like it's our own—it feels like it’s controlling us. We're overwhelmed by endless strategies, and even when our business is growing, it seems held together by a single thread. We're not in control -- We're in survival mode. And it feels like we're at risk of being left behind.

The real reason for this isn’t the market -- it’s the formula.

SEE IF THIS SOUNDS FAMILIAR...

Instead of building financial freedom to create a life of meaning and purpose, as agents, most of us are feeling:

✔ A Lack of Identity: We feel like we're just another agent in a crowded market, blending in with everyone else instead of having a unique identity that draws clients to us.

✔ Stagnation and Frustration: We're working harder than ever, yet our income and business are flatlining, causing us to feel stuck and discouraged.

✔ Overwhelm and Uncertainty: There are countless strategies, tools, and platforms, and there's no clear, proven path to follow -- It all feels like a bunch of noise.

✔ Loss of Control: Our business and schedule feel like they are controlling us, not the other way around. We're constantly in a reactive state.

✔ Unstable Success: Even when we have a good month, our success feels fragile, like it's being held together by a single thread and could fall apart at any minute.

✔ Stuck in "Survival Mode": We're constantly fighting day-to-day fires and don't have the time or energy to build a long-term, predictable plan for their future, and so we never grow as fast as we need to.

After more than 15 years of training, coaching and consulting over 100,000 agents, and hearing all the stories of feeling left behind, confused on what to do, and fearful of the market, industry, and AI shifts, massively disrupting our profession, TRUST US, we know exactly what you're going through!

Agents who have been successful for years have seen their business flatline or even drop, while others, some even newer to the industry, seem to have a certain competitive edge, and remarkably rapid growth.

And we wanted to understand why.

After 18 months of intensive research—including deep-dive conversations
with 27 of the Top 100 agents in the country—we cracked the code:

We discovered exactly what separates the small percentage of agents in this market who are growing their income, from those who are falling behind. HINT: It’s not a secret trick, paid-for leads, or a new app.

It's a proven formula that unlocks sustained success.

In this new era of real estate, agents who are falling behind aren't just missing leads and new opportunities; they’re missing a clear, repeatable system for mastering their IMPACT and their INFLUENCE.

Your IMPACT is how you create predictable, systematic and memorable engagements with your prospects and clients.

Your INFLUENCE is how you build a reputation that consistently attracts new business, so you stop chasing leads and start drawing them in.

This has become a simple formula:
IMPACT x INFLUENCE = INCOME

Yet, here’s where our research truly blew us away...

You can't just have one OR the other. You must have both.

Impact without Influence will only get you so far. The same is true about having Influence, yet very little Impact.
To maximize INCOME, you must maximize both.

Yet, here's the cool thing: Our research showed that there are
Eight simple strategies that can dramatically and simultaneously drive BOTH.
And once implemented, your business will never be the same.

That’s exactly what we teach in The Competitive Edge

Learning, building and scaling your Impact and your Influence is shockingly easier than you think.

Yet it's definitely a very specific process, and it won't happen on its own. Fortunately, these strategies can actually be learned, adopted, and even mastered by anyone who truly wants to change their results!

Here's What You'll Learn:

It's our job to empower Agents to dramatically improve results and we’ve created an impressive track-record doing so. After an 18-month process, as we’ve meticulously worked to compile all of our research into easy-to-understand training modules, we're finally ready for them to be shared!

The Specific Type of Actions that Lead to Exponential Results VS Stagnation & Frustration
How to be perceived as the Expert and Authority and not blend in with every other agent.
The Seven-Step Process that Directly Leads to World-Class Performance
The ‘5D Discipline’ that Develops Focused Deliberateness in Your Daily Actions
How to Determine Your BEST NEXT STEP, Based on Where You Want to End Up
How to Use the ‘Apollo Rocket’ Strategy to Stay on Course over the Long-Term
How to Discover what You ACTUALLY Want, and What Will Cause it to Happen

THE BENEFITS:

Magnify Your Impact, Magnify Your Influence, Maximize Your Income!

Regardless of where you are in your journey, this program will equip you with:

Financial Stability: You'll replace the anxiety of unpredictable income with a proven system for consistent, sustainable growth, allowing you to stop worrying and start planning.

The Power to Stand Out: You'll no longer feel like just another agent in a crowded market. You’ll learn how to get clear in how you present yourself, in a way that attracts your ideal clients and makes you the obvious choice.

A Predictable Flow of New Clients: Instead of constantly chasing leads, you’ll learn the exact strategies to build influence that draws a steady stream of business to you.

Mastery Over Your Time: You’ll shift from reacting to daily chaos to confidently controlling your schedule, allowing you to build your business without sacrificing your life.

Unshakeable Confidence: You'll replace uncertainty with a clear, actionable plan. No more guesswork, no more feeling stuck—just a roadmap to grow your business on your terms.

Exponential Growth: You'll stop working harder for the same results and start working smarter to achieve the breakthrough in income you've been searching for.

Freedom from "Survival Mode": You'll move beyond the day-to-day grind and finally create a long-term, scalable business that gives you the time and financial independence you originally got into real estate for.

Here's What People Are Saying...

Krista Schraerder

"Matt does an amazing job breaking down each piece of what running a business entails, while coaching you step-by-step on how to set yourself up for continued success and growth for years to come. We walked in with a basic blueprint, and left with a bulletproof plan that gives us confidence for our future. A must-have course!"

Lynsie White

"It was an amazing amazing class! My biggest takeaway was that the long-term goal is going to change as you go through your journey and the most important piece is getting from where you are now to where you're gonna be tomorrow."

Cheesette Cowan

"Matt is by far one of the most thorough business coaches I have ever seen. I love how he balances the tactical with the emotional side of the business and speaks to who we are as people, and as leaders, while giving out THE absolute best and most practical business advice EVER. I have grown as a leader in my awareness of who I need to become in order for my business to continue growing and functioning at a high level. He goes in-depth and has really forced me to take a hard look at many aspects of my business that I honestly didn’t even realize were impacting my success. I highly recommend him, as Matt is thorough, patient, kind and super knowledgeable about all things business!"

Josh Brown

"My biggest takeaway from the class is that when going from A to Z, with Z being the end goal, you have to go from A to B before you can get to your goal so you need to figure out what B and C is before trying to get all the way to Z but you have to keep Z in mind in order to get there."

Darren Sager

"What interested me most about Matt Sutter's coaching was his vast exposure on the best practices learned from some of the most knowledgeable real estate teams, brokers and leaders from around the country. It was information that I was looking for over many years, but it never seemed attainable in one place. His course gave me the tools and information which I've wanted and needed for a very long time. Thanks Matt!"

Melissa Kiehl

"Matt teaches about habit-building and that consistency trumps intensity. My biggest takeaway is that no matter what you do, you have to do it consistently and don't stop!"

Lucy Cordero

"When the quesiton was asked, 'if you look at the five people that you surround yourself with, could you see yourself achieving your goal when with these people?' it made me realize how important it really is to surround yourself with the people that you aspire to be!"

THE BONUSES!

In addition to the cutting-edge course curriculum, you’ll also receive:

✔ A Customizable Workbook with Overview of the Full Content

✔ Three Guided Exercises to Give You Clarity on Your Business & Your Life

✔ Access Invitation to Virtual Content to Go Deeper into Implementation of the Material

✔ Access to Free Online Resources to Stay Focused, Inspired & On-Track to Your Vision

The Game Has Changed -
Yet the Choice is Still Yours

This isn't about getting a few quick tips. This is about changing the trajectory of your entire career.

You can stay in survival mode, feeling overwhelmed and worried about a future that seems uncertain. Or you can take control, learn the secrets that top-performing agents already know, and build a business that is not only profitable but also predictable and sustainable.

We've done the research. We've cracked the code. Now, it's time for you to learn it.

The Competitive Edge is a powerful, live training that gives you the exact formula to move from where you are today to where you want to be, both now, and in the future. More income. More freedom. More purpose.

About Matthew:

Matthew Sutter is in expert in driving Impact and growing Influence, all designed to create faster results with more time freedom and purpose. Having shared event stages with the likes of John Maxwell, Dave Ramsey, Jay Baer, Gary Keller and others, Matthew is known for his high-energy, thought-provoking, funny and engaging speaking style that leaves audiences both captivated and inspired. He has been a highly-sought out keynote speaker at countless national and international real estate agent events, and at educational institutions such as the University of Texas at Austin.

Combining his experience building eight different real estate related companies, along with consulting, coaching or training agents doing over $5 Billion in cumulative annual sales volume, Matthew brings a wealth of knowledge around the struggles and thrills of growing a highly profitable real estate business.